The purpose of all visual merchandising is to attract customers, get them interested in your products, and to have them make purchases. Better visual merchandising will ensure that your products are moved off the sales floor and leave with the customers. Stan Shapoff, President of Airworks, has years of industry retail experience and has several tips that will help increase your sales.

1. The goal of visual merchandising is to make your visual merchandising extraordinary enough to leave a lasting impression in customers' minds. Don't be afraid to step outside of the box and use your imagination to create your merchandisers. Create an environment that will leave your customers with a lasting memory.
2. Bring "impulse buys" to your customers' attention. This will generate extra sales. Impulse buys are everyday necessities that people usually forget or inexpensive novelties that customers would not normally make a special trip to purchase.
3. Integrate video displays and music into your merchandisers to bring your products alive to customers. An attention-grabbing video will not only attract attention, but it can also be used to inform customers without the pressure of a salesperson's pitch.
4. Make the price of your products clearly visible and include obvious mark-downs and price cuts. This will create the sense that a good deal might pass them up if they don't act fast.
5. If a customer feels comfortable in your environment, their guard is down and they are ready to purchase. Use music, lighting, climate control and other environmental factors to create the environment that people will be drawn towards, and want to return in the future.
6. Change your displays to reflect the holiday season or time of year.

For more information about Visual Merchandising, contact us at AIRworks. We are specialists in creating attractive and affordable merchandisers that will increase sales.